What is Online Marketing? - Online Marketing Training Course - Learn how to Market Online

What is online marketing? Learn the fundamentals of how to market online in this excellent online marketing training course by lynda.com. In Online Marketing Fundamentals, let Lorrie Thomas Ross take you through the process of how to create a successful online marketing campaign. This excellent training course is ideal for web marketers, web designers, business owners, and executives. Topics include: Working with web analytics software, Building a site map, Selecting a domain name and a web host, Planning for mobile, Conducting social media marketing, Developing an email marketing campaign, Reviewing online public relations, Understanding the difference between search engine marketing (SEM) and search engine optimization (SEO), and more! Visitors of Tutorials101 can access the entire course for free by signing up for a free 7-day trial. You can also learn more about the training course by watching the free videos below.

Online Marketing Fundamentals by

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WATCH THESE 4 FREE VIDEOS FROM THE COURSE

WHO IS THIS COURSE FOR? - What is Online Marketing? - Online Marketing Training Course - Learn how to Market Online


ONLINE MARKETING DEFINED - What is Online Marketing? - Online Marketing Training Course - Learn how to Market Online


COMPONENTS OF ONLINE MARKETING - What is Online Marketing? - Online Marketing Training Course - Learn how to Market Online


DEFINING YOUR TARGET MARKET - What is Online Marketing? - Online Marketing Training Course - Learn how to Market Online

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Course Information

Training Provider: Lynda.com
Title: Online Marketing Fundamentals
Author: Lorrie Thomas Ross
Duration: 1hr 47mins
Date of release: 07 December 2011

Chapter 1: What Is Online Marketing?
Online marketing defined
How online marketing works
Distinctions of online marketing
Components of online marketing

Chapter 2: Building a Foundation
Online marketing planning and success
Defining your target market
Online marketing measurement

Chapter 3: Planning a Web Site for Online Marketing
Site map
Site components
Wireframing
Elements of a successful site
Home page best practices
Privacy policy

Chapter 4: Building or Optimizing a Web Site for Online Marketing
DIY or hire help?
Web site platforms
Domain names
Choosing a hosting company
Web site maintenance and management
Mobile sites

Chapter 5: Content Marketing
Authority marketing
Article marketing
Social media content
Online PR
Web site and email content

Chapter 6: Search Engine Marketing
Overview of search engine marketing (SEM)
Search engine optimization (SEO)
Paid search
Local search

Chapter 7: Social Media Marketing
Social media, social networking, and social media marketing defined
Blogging and microblogging
Social networking
Video sharing
Social shopping and opinions
Social news and social bookmarking
Social events
Wikis
Social media strategy

Chapter 8: Blogging
To blog or not to blog?
Blogging success
Blog content creation ideas

Chapter 9: Online Advertising
Search ads
Display ads
Affiliate marketing
Social media advertising
Local advertising
Email advertising

Chapter 10: Email Marketing
Collecting email addresses
Using a third-party management company
Email messages

About Lynda.com

Lynda.com is an online video training provider with over 1000 courses covering a wide array of topics - 3D, video, business, the web, graphic design, programming, animation, photography, and more. They produce top quality video tutorials with the best industry experts as your instructors. With a subscription, you can log-in at any time, and learn at your own pace. New courses are added each week, and you will receive a certificate of completion for each course that you finish.

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If you enjoyed the sample videos above and want to access the entire Online Marketing Fundamentals course, you can sign up for a lynda.com membership. Your membership will allow you to access not only this course, but also the entire lynda.com library for as low as $25 for 1-month. Their training library has over 1000 courses with 50,000+ video tutorials. No long-term commitment required. You can cancel your membership at any time.

Not yet convinced? Try a FREE 7-day trial.
As a special promotion, visitors of this site can get a FREE 7-day trial to lynda.com. This free trial gives you access to their entire training library of over 1000 courses.

If you're ready to learn how to market online, then become a lynda.com member today, to start viewing this excellent online marketing training course! Your membership also gives you access to the entire lynda.com library of over 1000 courses.

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